10 Changes In Different Social Media Platforms And What To Do Now  The strategic shift among major platforms is clear: consolidation . They are moving to integrate creation , distribution , and monetization into self-contained economic loops.  The objective is now predictable economic output, replacing the previous emphasis on open contribution.  This reveals a fundamental pattern:   The platform feed is no longer a discovery tool but an operating system where reach , revenue , and relevance are centrally managed resources.  This structural re-alignment is the first-order consequence of platform maturity. This consolidation manifests through five interconnected mechanisms, each reinforcing the others to create a unified system of platform control . 1. MONETIZATION ESTABLISHES CONTROL Financial integration serves as the ultimate mechanism for securing the platform ecosystem.  This is proved across X, Facebook, YouTube, and LinkedIn , revealing a common sy...